Friday, December 2, 2011

New York City, New York

Last weekend, I had the opportunity to see the Macy's Thanksgiving Day Parade in New York City.

It got me thinking about the huge marketing advantage that Macy's have. The city was absolutely packed.  Basically, if you can sell the idea of Christmas, you can make some money.

What are the balloons filled with? Helium! After my internship this past summer, I was able to know the politics with Helium.  Basically, the US has the largest reserves of Helium in the world, and the world is running out....quickly.  You're soon gunna see all of the Helium skyrocket in price! 

So what's going to happen with the Macy's Thanksgiving Day Parade? Three things can happen:
  • Macy's will pay for the expensive helium
  • Macy's will get rid of the balloons (this would greatly damage their image and marketing power)
  • Macy's will fill the balloons with Hydrogen...which we all flammable (this may also destroy some of the supporters of the parade).
According to Wikipedia (I know...what a source.), 2006 saw a helium price increase.  So the organizers decided to reduce the amount of balloons.  Still...I don't know what they are going to do...

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