Showing posts with label New York. Show all posts
Showing posts with label New York. Show all posts

Saturday, December 10, 2011

Keep your eyes open.

Story Time!

In Spring of 2010, I received an email from the College of Engineering saying, "Dear High Achieving Student, You should apply for this opportunity."  To be honest, there was really no explanation of the program, but it looked cool.  All it required was a maximum two-page essay to talk about my "dreams and aspirations."  Then, the college was going to sort through the essays.

Well, two weeks later, I came down with a cold.  But I said, "No! I'm going to write that two pages about myself." (Tells you how obsessed with myself I am...hahaha)  So on my death bed, I wrote an essay about my aspirations in engineering, and sent in the essay in the morning after proofreading it.  Twenty-four hours later, I get a letter from the College of Engineering saying, "You're our nomination!" Cool!  I don't even know what this program is, but cool!


Two weeks later, I receive an email from the head people for the National Math and Science Initiative.  It basically said the following things:
  • You're the nomination for UC Davis. Cool!
  • You get a mentor...and she's the Vice President of Trading Product Development at Ebay. What?! Totally cool!
  • Oh, did we mention that you get to visit your mentor's work? Um no! But I'm going to Ebay!!!!
  • Finally, you get an all-expense paid trip to New York City for our Capstone Event. Wait, I'm going to New York?! For free???!!! Best two pages ever...
So, I got to do exactly what I mentioned above.  My mentor was an awesome woman.  She was very young, and basically mentored others to move up in the company and develop marketing and consumer tools for Ebay.  Another cool thing about Ebay: free soda from the vending machines...you just hit the button, and it comes out!

New York was also cool.  We got to visit Columbia University, Fortune Head Quarters, meet the CSO (Chief Scientific Officer) for Mary Kay, and eat lots of awesome food :-) 


So moral of the story: Never say you aren't qualified for something.  Just give it a shot, and you never know.  You may be the lucky one :-)

Friday, December 2, 2011

New York City, New York

Last weekend, I had the opportunity to see the Macy's Thanksgiving Day Parade in New York City.

It got me thinking about the huge marketing advantage that Macy's have. The city was absolutely packed.  Basically, if you can sell the idea of Christmas, you can make some money.

What are the balloons filled with? Helium! After my internship this past summer, I was able to know the politics with Helium.  Basically, the US has the largest reserves of Helium in the world, and the world is running out....quickly.  You're soon gunna see all of the Helium skyrocket in price! 

So what's going to happen with the Macy's Thanksgiving Day Parade? Three things can happen:
  • Macy's will pay for the expensive helium
  • Macy's will get rid of the balloons (this would greatly damage their image and marketing power)
  • Macy's will fill the balloons with Hydrogen...which we all know....is flammable (this may also destroy some of the supporters of the parade).
According to Wikipedia (I know...what a source.), 2006 saw a helium price increase.  So the organizers decided to reduce the amount of balloons.  Still...I don't know what they are going to do...