Marketing Yourself (and your company)

So Simon Sinek came to NASA Goddard Space Flight Center a few weeks ago.  At first, I was very skeptical.  However, I do enjoy learning about the science of manipulation by reading things such as Malcolm Gladwell or taking a basic psychology course.  You learn a lot about yourself and others and how you could/should function in this world.

I will have to say that is argument is valid.  Here's why:

1) He's pretty cute.  But sorry ladies; from what I know, he has a girlfriend.  


2) We rely heavily on our feelings...especially us women.  For instance, it takes me a very long time to get over an initial bad feeling about someone.  I admit, it's hard to trust this person personally.  Sometimes my intuition is correct, sometimes its not.  Usually if I'm right, I'll find out fairly quickly and say, "I knew it!" 


I don't want to ruin his book/ TEDx presentation. Feel free to investigate for yourself. :-D